Mercadotecnia /
Kotler, Philip.
Mercadotecnia / Philip Kotler. - 3a. ed. - México, DF : Prentice-Hall Hispanoamericana, 1989. - 745 p.
MARKETING.
MERCADOTECNIA.
658.8 K87m 1989
Mercadotecnia / Philip Kotler. - 3a. ed. - México, DF : Prentice-Hall Hispanoamericana, 1989. - 745 p.
MARKETING.
MERCADOTECNIA.
658.8 K87m 1989