TY  - BOOK
ED  - Henry Stewart Publications.
TI  - Journal of Brand Strategy
SN  - 2045855X
U1  - REV 658.827 21
PY  - 2020///
CY  - London
PB  - board
KW  - MARCAS
KW  - PUBLICACIONES PERIODICAS
KW  - NOMBRE COMERCIAL
N1  - Incluye Referencias Bibliográficas al final de cada artículo; Surviving the ‘retail apocalypse’: How Urban Outfitters became the bad boy of retail and lived to tell about it - Quantum Marketing: A new way to think marketing and create exponential growth - Beyond CSAT — building brands with integrated insights to drive results - Making intangibles tangible: An emerging business issue - Telling stories in seconds: A success framework for brands - Managerial perspectives of fan socialisation strategies for marketing to new NHL fans - The impact of augmented reality experiential marketing on brand equity and buying intention; INGENIERIA COMERCIAL
ER  -