000 | 01355nam a22002417a 4500 | ||
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003 | OSt | ||
005 | 20211115164729.0 | ||
008 | 190530b ||||| |||| 00| 0 eng d | ||
022 | _a2045855X | ||
040 | _cUSEK | ||
082 |
_221 _aREV 658.827 _bJ86b 2020 |
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110 |
_94263 _aHenry Stewart Publications. |
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245 |
_aJournal of Brand Strategy / _cHenry Stewart Publications. |
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260 |
_aLondon : _bboard, _c2020. |
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300 |
_ap. 299-387 _bil. ; figrs. ; fotos byn |
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362 | _aVol. 8 (4) (Spring 2020) | ||
504 | _aIncluye Referencias Bibliográficas al final de cada artículo. | ||
505 | _aSurviving the ‘retail apocalypse’: How Urban Outfitters became the bad boy of retail and lived to tell about it - Quantum Marketing: A new way to think marketing and create exponential growth - Beyond CSAT — building brands with integrated insights to drive results - Making intangibles tangible: An emerging business issue - Telling stories in seconds: A success framework for brands - Managerial perspectives of fan socialisation strategies for marketing to new NHL fans - The impact of augmented reality experiential marketing on brand equity and buying intention. | ||
526 | _aINGENIERIA COMERCIAL | ||
650 | 0 |
_94264 _aMARCAS _vPUBLICACIONES PERIODICAS. |
|
650 | 0 |
_94265 _aNOMBRE COMERCIAL _vPUBLICACIONES PERIODICAS. |
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942 |
_2ddc _cPPCG |
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999 |
_c23122 _d23122 |