000			01355nam a22002417a 4500
003			OSt
005			20211115164729.0
008			190530b ||||| |||| 00| 0 eng d
022			_a2045855X
040			_cUSEK
082			_221 _aREV 658.827 _bJ86b 2020
110			_94263 _aHenry Stewart Publications.
245			_aJournal of Brand Strategy / _cHenry Stewart Publications.
260			_aLondon : _bboard, _c2020.
300			_ap. 299-387 _bil. ; figrs. ; fotos byn
362			_aVol. 8 (4) (Spring 2020)
504			_aIncluye Referencias Bibliográficas al final de cada artículo.
505			_aSurviving the ‘retail apocalypse’: How Urban Outfitters became the bad boy of retail and lived to tell about it - Quantum Marketing: A new way to think marketing and create exponential growth - Beyond CSAT — building brands with integrated insights to drive results - Making intangibles tangible: An emerging business issue - Telling stories in seconds: A success framework for brands - Managerial perspectives of fan socialisation strategies for marketing to new NHL fans - The impact of augmented reality experiential marketing on brand equity and buying intention.
526			_aINGENIERIA COMERCIAL
650		0	_94264 _aMARCAS _vPUBLICACIONES PERIODICAS.
650		0	_94265 _aNOMBRE COMERCIAL _vPUBLICACIONES PERIODICAS.
942			_2ddc _cPPCG
999			_c23122 _d23122