Journal of Brand Strategy /
Journal of Brand Strategy /
Henry Stewart Publications.
- London : board, 2020.
- p. 299-387 il. ; figrs. ; fotos byn
- Vol. 8 (4) (Spring 2020)
Incluye Referencias Bibliográficas al final de cada artículo.
Surviving the ‘retail apocalypse’: How Urban Outfitters became the bad boy of retail and lived to tell about it - Quantum Marketing: A new way to think marketing and create exponential growth - Beyond CSAT — building brands with integrated insights to drive results - Making intangibles tangible: An emerging business issue - Telling stories in seconds: A success framework for brands - Managerial perspectives of fan socialisation strategies for marketing to new NHL fans - The impact of augmented reality experiential marketing on brand equity and buying intention.
2045855X
MARCAS--PUBLICACIONES PERIODICAS.
NOMBRE COMERCIAL--PUBLICACIONES PERIODICAS.
REV 658.827 / J86b 2020
Incluye Referencias Bibliográficas al final de cada artículo.
Surviving the ‘retail apocalypse’: How Urban Outfitters became the bad boy of retail and lived to tell about it - Quantum Marketing: A new way to think marketing and create exponential growth - Beyond CSAT — building brands with integrated insights to drive results - Making intangibles tangible: An emerging business issue - Telling stories in seconds: A success framework for brands - Managerial perspectives of fan socialisation strategies for marketing to new NHL fans - The impact of augmented reality experiential marketing on brand equity and buying intention.
2045855X
MARCAS--PUBLICACIONES PERIODICAS.
NOMBRE COMERCIAL--PUBLICACIONES PERIODICAS.
REV 658.827 / J86b 2020